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The Writer’s Word Count Cheat Sheet.

How many words do you actually need? A complete reference covering word counts, page counts, reading times, and speaking times for every common writing format.

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§ Web

Blog & web content.

FormatWordsPages (single)Reading time
Short blog post300–6001–2 pages1–2 min
Standard blog post800–1,2003–4 pages3–5 min
Long-form article1,500–2,5005–10 pages6–10 min
Pillar / ultimate guide3,000–5,00012–20 pages12–20 min
Landing page300–8001–3 pages1–3 min
Product description100–300< 1 page< 1 min
Newsletter email200–5001–2 pages1–2 min
Blog posts between 1,500–2,500 words tend to rank highest in Google. But quality matters more than hitting a specific count.
§ Academic

Academic & education.

FormatWordsPages (double)Reading time
Short essay250–5001–2 pages1–2 min
College essay (Common App)250–6501–2.5 pages1–3 min
UC personal insight350 max1.5 pages1.5 min
Research paper (undergrad)2,000–5,0008–20 pages8–20 min
Literature review3,000–6,00012–24 pages12–24 min
Master's thesis15,000–50,00060–200 pages1–3 hours
PhD dissertation50,000–100,000200–400 pages3–7 hours
Abstract150–300< 1 page< 1 min
Academic page counts assume double-spaced, 12pt Times New Roman, 1-inch margins.
§ Business

Professional & business.

FormatWordsPagesReading time
Cover letter250–4001 page1–2 min
Resume400–8001–2 pages2–4 min
Executive summary200–5001–2 pages1–2 min
Business proposal2,000–5,0008–20 pages8–20 min
White paper3,000–6,00012–24 pages12–24 min
Case study1,500–3,0006–12 pages6–12 min
Press release300–5001–2 pages1–2 min
One-pager250–5001 page1–2 min
§ Creative

Creative writing.

FormatWordsPagesReading time
Flash fiction100–1,000< 1–4 pages< 1–4 min
Short story1,000–7,5004–30 pages4–30 min
Novelette7,500–17,50030–70 pages30–70 min
Novella17,500–40,00070–160 pages1–3 hours
Novel50,000–110,000200–440 pages3–8 hours
Epic novel110,000+440+ pages8+ hours
Screenplay7,000–10,00090–120 pages(≈ 1 page/min on screen)
§ Speaking

Speeches & presentations.

Conversational pace is roughly 150 words per minute; a measured presentation pace is around 130 wpm. Adjust for pauses, laughter, and slide transitions.

LengthWord countPages (single)
1 minute130–150 words0.5–0.6 pages
5 minutes650–750 words2.5–3 pages
10 minutes1,300–1,500 words5–6 pages
20 minutes (TED)2,600–3,000 words10–12 pages
30 minutes (conference)3,900–4,500 words15–18 pages
60 minutes (keynote)7,800–9,000 words30–36 pages
§ Reference

Quick conversions.

  • Words → pages: divide by 250 (single-spaced) or 125 (double-spaced).
  • Words → reading time: divide by 225 (average adult reading pace, in minutes).
  • Words → speaking time: divide by 150 (conversational pace, in minutes).
  • Pages → words: multiply by 250 (single) or 125 (double).
  • Minutes of reading → words: multiply by 225.
  • Minutes of speaking → words: multiply by 150.

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§ FAQ

Frequently asked.

Short answers to the counts writers ask us most.

How many words is one page?

About 250 words single-spaced or 125 words double-spaced, assuming 12pt Times New Roman and 1-inch margins. The exact count varies with font choice and formatting.

How many pages is 1,000 words?

About 4 pages single-spaced or 8 pages double-spaced. This is the length of a standard blog post or a short academic essay.

How long does it take to read 1,000 words?

About 4–5 minutes at average adult reading speed (225 words per minute). Speed readers may finish in 2–3 minutes.

How many words is a 5-minute speech?

About 650–750 words at conversational pace (150 WPM). For a presentation with slides and pauses, aim closer to 500–650 words.

What's the ideal word count for a blog post?

For SEO, 1,500–2,500 words tends to perform best in Google. But the real answer is: as many words as the topic needs. A 600-word post that fully answers a question beats a 2,000-word post padded with fluff.

How do I count words in my document?

Use WordInstant's free Word Counter tool at wordinstant.com/word-counter. Paste your text and get instant counts for words, characters, sentences, paragraphs, reading time, and speaking time — all in your browser, no signup.